转载「手机点餐菜单下架:为啥就餐的地方逐步放弃二维码」

对比之前的讨论,强国几乎处处要求使用智能手机终端干各种各样的事情,

https://pincong.rocks/article/58614

今天卫报刊发了一篇调侃文章,说餐厅正在逐步弃用二维码,

也算是中外差异,

外国把人作为考虑事情出发点,这种办事方式再次衬出洼地手握高科技心态比地低的瓦房店现实,

我简单翻译了一下我觉得好玩的地方,大家不吝赐教,

Off the menu: why restaurants are ditching QR codes

https://www.theguardian.com/food/2023/may/23/off-the-menu-why-restaurants-are-ditching-qr-codes

Name: QR-code menus.

Age: Around for decades, mainstream for three years.

Appearance: A big square full of smaller squares that your cameraphone consistently fails to recognise.

Oh, you’re giving me Covid nostalgia. I know, right? Nothing says Covid-era dining like a QR-code menu, other than giant Perspex partitions and the unremitting fear of infecting yourself by touching the cutlery.

Simpler times. No. Stop that. Covid was awful. We need to firmly reject all the old Covid tropes, including QR-code menus.

But I like QR-code menus. No, you don’t. What you like is getting to order and pay for your food without having to endure human interaction.

Same thing. No, it isn’t. Anyway, you’re in a rapidly diminishing minority, because it has been reported that the QR-code menu is on the way out.

No! I’m afraid so. A report in the New York Times says that scans of restaurant QR codes have fallen by 27% in a year. Plus, fewer restaurants are creating new QR-code menus and about 75% of all restaurant QR-code menus were scanned fewer than 90 times in the past 12 months.

But why? Maybe people want to experience the tactile comfort of a paper menu when they go out. Maybe they want to talk through their options with a flesh-and-blood waiter. Maybe they want something more glamorous than repeatedly trying to aim their smeary phone at a peeling, ketchup-stained sticker on the corner of their table.

汉语译:那为啥啊?可能是因为大家出来吃饭的时候还是想摸一摸真实的菜单,纸质带来的良好触感。也许大家想通过一个血肉之躯的真人侍应来点餐。也许大家觉得,比起拿着个手机对着桌角边上着边角跷起,沾着调味酱的脏兮兮二维码猛拍一顿,或许还有别的更好的点餐方式。

But QR codes were the future. They were. But they were a future designed by a Japanese components manufacturer for the purpose of tracking automotive parts. We can probably go back to holding menus in our hands.

汉语译:但是以前都说二维码就是未来啊。以前是这么说的,但是那时候是人家日本汽车零件制造厂用来跟踪部件来源的。我们吃饭的时候还是可以回到过去手握菜单的样子。

This is a tragedy. It isn’t. Did you ever pop out to eat without your phone and find yourself being treated like a second-class citizen? Did you ever experience the chest-thumping terror of a dinner out with 3% of your battery left? Did you ever watch as a moment of potential romance evaporated because you had to get your phones out to try to navigate an impossible ordering system?

汉语译:那太悲剧了。不悲剧。你啥时候出来吃饭曾经因为没带手机就被当成低人一等过?经历过这种情况没,带着手机出来吃饭,发现只有3%的电力了,那个心慌啊。又或者经历过这种情况没,出来约会,结果手机点餐,那个点餐系统叫个复杂啊,浪漫瞬间全无了。

No. Well, it sucked. Good riddance, QR codes, you gussied-up barcodes. You were slightly too impractical to incorporate into our daily lives.

汉语译:真可惜。不可惜,好死。二维码没了好,你这装逼黑杠杠码。你们就不太好参和到我们人的日常生活中来。

Wow. Maybe we were wrong back in 2020. Maybe Covid didn’t change the world after all. I know. We’ve learned nothing. Hooray for humans!

Do say: “Can I see a menu? A real one?”

要说:我可以点餐吗(不是码)?用纸菜单?

Don’t say: “What am I supposed to use my phone for now?”

不要说:现在该用手机干点啥?
4
分享 2023-05-23

5 个评论

欧美是因为疫情原因,才推荐使用二维码点餐。现在疫情消退了,而且不少顾客对二维码反馈并不好。所以有这个取消二维码的压力

中国的背景不一样,中国最早推出二维码点餐的餐馆,几乎是以年轻人为消费群体。为了降低成本的,减少服务人员,不惜降低食客的用餐体验。我感觉大部分餐馆都保留了传统菜单点餐的服务,但很多餐馆服务员少了很多。
现在是比较好用来虚报营业额,抠门的地方省菜单钱,服务员也偷懒
中国一切操作都是推动让人活的像机器,没有人情味
簡單說一句
客人沒帶手機  怎麼辦?

就是這樣而已
消费习惯和中外环境不同的差异而已,要说“把人作为考虑事情出发点”,中国二维码普及才是适应中国国情的“把人作为考虑事情出发点”。

这篇文章其实很好的说明了这个中外差异的问题

可能是因为大家出来吃饭的时候还是想摸一摸真实的菜单,纸质带来的良好触感。

作为一个中国人我觉得很奇怪,我是来点菜吃饭的,不是来触摸纸质菜单的,想摸纸我为什么不去书店?说句不好听的,我还闲纸质菜单脏呢,不管怎么说那也是千人万人摸过的对吧,不考虑疫情也要考虑卫生。如果觉得菜单就应该是纸的,就好像老牌英国绅士出门要带一把雨伞而不是三折自动伞一样,你可以觉得这是一种格调,这倒是没问题,但我也可以觉得不过是守旧而已,大家互相理解,谁也别看不起谁。

你啥时候出来吃饭曾经因为没带手机就被当成低人一等过?

国外这么可怕吗?中国没有这种情况,没听说过不带手机会被当成低人一等的,所有支持二维码点餐的饭点都可以人工点餐,难道国外走的这么远,有了二维码就不支持人工点餐了?


经历过这种情况没,带着手机出来吃饭,发现只有3%的电力了,那个心慌啊。


没经历过,因为国产手机有很多5AH以上大电池的款式,重度使用一天毫无问题,而且中国几乎所有的饭馆附近也都有共享充电宝,临时借一个充会电就行了,关键是所有饭馆都可以人工点餐,有什么心慌的?要说心慌是因为身上没带卡没带现金还差不多,然而这和点餐无关,你用纸质菜单点餐了,我手机没电了没带钱也得心慌不是?或者我不心慌,心慌的是店家吧😂


也许大家觉得,比起拿着个手机对着桌角边上着边角跷起,沾着调味酱的脏兮兮二维码猛拍一顿,或许还有别的更好的点餐方式。



什么饭店这么脏这么落后,上一波客户走了都不擦桌子的?我用纸质菜单点餐你也不能桌子上沾着调味酱吧?什么贴纸质量这么差,边角这么容易就翘了?中国的二维码一般都是表面有塑封的贴纸,或者干脆就是压在一块有机玻璃下面。或许有别的点餐方式不假,但我不觉得会“更好”,至少在中国不会“更好”,在中国,传统人工点餐不能解决这些问题:
1,并发服务超过服务员人数的餐桌————人多,也是中外重要不同,国外饭馆可能没有这个问题,那么使用二维码的动机也就少了一个。
2,当菜品有更改的时候无需重新印刷菜单————中国饭馆更改菜单相对比较频繁,国外不清楚
3,中间加菜也不用叫服务员
4,吃完直接在手机上就可以结账,不用通知款台给你算账,节省大家的时间。
5,一切会员服务、优惠卡券,也都放在手机里,扫码的时候自动识别使用。等等。

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